Ford 2007 Slight Loss

Ford Motor announced today that it had lost $2.75 billion in the fourth quarter. The quarterly loss translated into $1.30 a share, compared with a net loss of $5.6 billion, or $2.98 a share, in the period a year earlier. Revenue rose 9.4 percent, to $44.1 billion. For the full year, the loss was $2.7 billion, or $1.35 a share, a considerable improvement from the $12.6 billion, or $6.72 a share, that Ford lost in 2006. Revenue for the year increased by $13.8 billion, to $173.9 billion, on favorable exchange rates, higher net pricing and improved product mix, Ford said. It seems to get even tougher for Form to compete as people have turned to foreign cars in the past few years as being more reliable and fuel savvy. Ford said it expects to again lose money on automotive operations and its overall business in 2008, although less than last year. High gasoline prices, a slumping housing market and low consumer confidence levels have weakened demand for vehicles in North America, posing more challenges for Ford as it executes its turnaround plan, known as the Way Forward.

It seems to be that the automotive industry continues to experience fluctuations due to gas prices and companies like Form and GM are always on the line, especially SUV's and pickup trucks who tend to spend a lot of gas.