Google Adwords Geo Targeting
67Geo-targeting is one of Google's Adword features which enables PPC advertisers target a specific continent, country, city or region to display their pay per click ads. This is one very effective tool because it really narrows down the redundant spending and restricts unwanted users to click on your ads. For example if you would like to target only United States and Canada or only specific cities within these countries so that visitors from Europe or Asia do not click on these ads. Its also helpful if you product and services are being offered to only desired locations that meet your targeted audience customers.
Geo Targeting Video
- Rails 3.1 with Ruby 1.9.3 on Lion with XCode 4.1
I was upgrading a web application that I’m working on to use Rails 3.1.3 and Ruby 1.9.3p0 on Mac OS X Lion (10.7.2) with XCode 4.1 and rvm 1.9.2 and found some great resources but that missed a couple of key points. I loved “Read This Before Installing Rails 3.1.3” – near perfect. It even [...] - 7 weeks ago
- Does Google React Vindictively to Criticism?
Is threatening a user community that have been active supporters, the smartest thing for Google to do? In late 2008, I set up AdWordsHelpExperts.com (AWHE) with a group of other Top Contributors to the AdWords Help Forum. It is referenced by Google, in the Google sponsored and managed AdWords Help Forum, as a resource. I’ve [...] - 4 months ago
- Google Hates Undeclared Paid Backlinks
Tuesday, a client sends me an email asking if they should take advantage of an offer to buy a page on a directory on which they can create links. It’s accompanied by the email soliciting business, which includes a story about how a couple of businesses benefited, and the prices for pages at different tiers [...] - 4 months ago
- Google Apps Users Can’t Use Google Plus or Plus 1
[Update 2011/11/05: Google has now made Google Apps and Google Plus interoperate. If you have problems, try signing out of Apps and Plus and clearing your cookies. I've still got a problem with how this was done - no email notification that it was fixed, and I didn't see anything in the Apps management console [...] - 7 months ago
- adCenter Misses An Optimisation Trick for Advertisers
With the upcoming merger of the Microsoft and Yahoo search networks in the UK, we’ve been looking at optimisation techniques on the adCenter network. Wayyyy back in the dawn of time (well, a year or two after AdWords started) we were doing work on optimising ROI, when we spotted an intrinsic economic problem – a [...] - 7 months ago
- MSN adCenter User Community Vexation
I’m going, someday, to write about a web site or business that I like… I promise. In the meantime, here’s another nutty bit of Microsoft activity. In September, the Bing and Yahoo search network will merge in the UK. While you can now do some activity on those networks and generate some business, because neither [...] - 7 months ago
- Google Plus Shows More Identity Confusion at Google
Google *really* don’t get how confusing they’ve made user identity. I’m required to have a new Google Account for every AdWords Account I open. Admittedly most of our work on AdWords has been fixing existing accounts rather than starting new ones, but I’ve still personally started tens of accounts. That means that I have tens [...] - 7 months ago
- Google Local Search Results
An unexpectedly popular tool on the old Merjis company site, was a form that helped search engine marketeers see Google Search results as if they were in another country. Type in your search, select the language and country, and you are sent to the Google Search Results for that query, in that country. Google have [...] - 7 months ago
CommentsLoading...
Hi, While doing local SEO (Google Places as well as organic SERP's) how do you test you success in different zip codes? In other words, my wife has a massage practice the next zip code over 06117 and we live in 06119, I know that the results in her office's zip code area must be different than when searching from our home. She had a local seo sales person pitching here on the phone. My wife & this person were confused why they were both getting different Google 7-pack results. Of course it was due to geo-targeting, they lived in different cities and of course got very different results. As an seo professional, how do you test out seo results of neighboring towns for your customers? Right now I would need to go to a wi-fi hotspot in each zip code to check neighboring towns. Also, is geo-targeting even more specific than zip codes? So if I were to move around within a zip code, would I get different SERP results? Thanks for your help. Brian
dan 3 years ago
Google recently changed it's Quality Score calculation. The most troublesome change for the Quality Score calculated per search is geo-targeting. Adwords will boost Quality Scores for ads in the same geographic region as the consumer. Better Quality Scores mean higher ad positions.
As a consumer, I would imagine the appeal of the internet is being able to view products and services from outside your local area. Now Google is going to shut that down, and show ads only from your local area.